Vent is a social media app for millennials to do exactly what the name implies: Vent. Users share their feelings in a community that is fun, positive and uplifting or they can support other users by sympathising, giving advice or sending a virtual hug.
Vent initially launched as a space for adults to air their frustrations. After two years the app evolved into a network where young people aged 13 – 24 could express their true feelings and talk about experiences in school or other personal issues such as “coming out”. The founders of Vent experienced some technical issues with the original development and approached Papercloud with the desire to pivot their business model and rebuild the platform from the ground up. Papercloud was tasked with developing a new backend interface, Android and iOS app, polishing the user experience and adding additional features such as showing empathic responses to posts.